Jaymie Campbell is Anishnaabe from Curve Lake First Nation in Ontario. She was born in Jasper, Alberta, and since has lived in parts of BC, Ontario and Alberta. Jaymie also works with Indigenous communities on consultation, negotiation and protection of land. In 2015, Jaymie launched her own small business, White Otter Design Co., to incorporate her love of traditional Indigenous artistry with contemporary fashion and décor. Artists run in Jaymie’s family, and it is an important connection to her ancestry. Jaymie’s work takes inspiration from within her Anishinaabe culture. She owes great gratitude to the elders who have taught and continue to teach the old ways. Jaymie wants to inspire young people to know you can be athletic and artsy, scientific and spiritual, and warrior and an artist. White Otter strives to use authentic materials in all of the work. Much of the material is sourced from the local communities, though Jaymie puts a strong focus on learning the traditional skills in order to use them in her work and pass them down to future generations. She is passionate about creating impactful work and giving back, education and awareness and community building. Jaymie is a wife, daughter, auntie and sister. When she isn’t creating she can usually be found hiking or canoeing with her pup, and loves to travel, write, photograph and go out on the land.